Customer Experience Manager B2B-B2C


At auto‑, we want to provide consumers with the best new car buying experience. Next to a house, the car is for most people their biggest and most important purchase. And instead of being stressful, that should be a delight. We bring unlimited choice, independent advice, local service and low prices to consumers. In an industry that currently essentially offers none of that. Together with our network of 20.000 local car dealers, we have already delighted 10’s of thousands of Swiss, French and German customers with our cars. Knowing that millions of new cars are sold each year, we are just at the beginning of making auto‑ the best way to buy your new car. Our future is to be the biggest, most preferred European alternative to automotive brand dealers!

We are always looking for talented new colleagues that share our passion and can help us reach our mission. If this interests you, please check out our opportunities on auto‑

auto‑ - Buying a new car was never this easy.

auto‑ is part of Delta Car Trade. Delta is a multi brand independent automotive group, founded in 2004 and headquartered in Switzerland. It operates in Switzerland, France, Germany, Austria and The Netherlands. As a group, Delta provides an end-to-end solution for consumers and professionals to buy or sell a new car. The auto‑ brand focusses fully on the consumer and is a primary growth driver for the future. Auto-Source is our B2B Software as a Service (SaaS) platform enabling car dealers to buy and sell new cars.

Job description

The Job

We are seeking an innovative and strategic CRM & Customer Experience Manager to join our team.

This role will focus on improving the customer experience for both our B2C and B2B segments, driving projects within marketing and across departments, and using marketing technology to deliver surprisingly good and seamless journeys across channels.

You'll be instrumental in driving customer engagement, and growth through superior customer interactions and personalized touchpoints.

Anything from defining how to acquire, onboard, engage and retain our customers will be yours to influence!

You will work within a multidisciplinary marketing team with all the skills you need from design to digital 1:1 marketing specialists.

  • Take ownership of the customer journey, identifying pain points and opportunities to enhance customer experience across all touchpoints.
  • Develop and execute personalized 1:1 marketing campaigns for both our B2C and B2B customers, leveraging marketing automation tools across channels such as email and WhatsApp.
  • Be our voice-of-the-customer to understand our customer’s needs, preferences, and behaviors and translate that into tangible projects, campaigns and initiatives.
  • Collaborate with cross-functional teams to ensure a seamless customer experience is consistently delivered across all departments.
  • Analyze customer behavior data to understand their needs better, make data-driven decisions, and implement strategies that drive engagement and loyalty.
  • Monitor and report on the effectiveness of our marketing campaigns and customer feedback, using these insights to optimize future strategies.
  • Keep up to date with the latest trends in CRM and customer experience, driving innovation in our approach to both B2C and B2B engagement.
  • Candidates must possess a customer-centric mindset, demonstrating a deep commitment to listening to customers, and seeking ways to improve their experiences..
  • Proven experience in customer experience management and customer engagement.
  • Deep understanding of marketing technology and CRM systems to act as the bridge between Business and Technology.
  • Proven project management skills and experience in cross-departmental collaboration to drive customer-focused initiatives.
  • Strong analytical skills, with the ability to leverage data to develop effective, personalized marketing strategies.
  • Experience in the automotive industry is a plus.
  • Native German or French speaking is a plus.

We believe in diversity & inclusion and we are striving to always have a diverse pool of talents. We would still love to hear from you if you feel you miss some of the requirements in our wishlist. Use your cover letter to share why you are the right person for this role. We might see something in your experience we love anyway and might invite you for an interview. If you do not apply, you will never know!

  • Competitive salary and paid holiday leave
  • Great team with opportunities to work with the international offices
  • Being able to be at the start of a journey, and really shape your work to your vision
  • Work at B.Amsterdam, one of Europe’s biggest and most vibrant start-up incubator offices
  • Work laptop provided
Apply for this job by e-mail

Or send your application (resume and cover letter) by e-mail to